How I Use Google+ and Instagram to Communicate With My Readers on a Blog
Have you ever wondered how blog travel promotion could work for your personal brand or website? I believe that you have, especially if you are an avid traveler and have visited many popular websites such as Zagat and TripAdvisor. You probably noticed that many of these sites allow their readers to post comments and interact with one another on their pages. I find that this type of social interaction is a great way to connect with your audience, so it is no surprise that many websites are taking advantage of this aspect. If you are an avid blogger, you likely already have accounts with some of these sites but why not take it a step further and start engaging with your readers on a social platform?
As a lifestyle blogger, I am constantly thinking about how I can make my lifestyle blog more interesting and informative. My goal is to provide entertaining articles that people can relate to on a daily basis. For example, one day I decided to feature travel guides, and the places that I have visited in Asia. My blog has also featured some interesting articles on eco-tourism, and the places that I would like to visit one day. I love to tell people that I have been to the places and done things that are out of the ordinary, and that I feel that I have given people an insight into my life that they might not have otherwise thought about.
So now I want to bring this idea to a whole new level. I realized that I need to bring all of the content from my travel blog, and my blog about eco-tourism, together in one place, so that I can keep up with all of the comments and interaction that I am getting. Since I have multiple pages on a lifestyle blog, I can easily do this by creating tabs on each of them. This will allow me to update my posts on the lifestyle blog page, as well as update my posts on other pages in the series.
I also realized that I could make use of a service called Google FeedBurner to send the Google map image of my location as an e-mail, along with the link to my Twitter or Facebook fans and followers. This allows me to share my blog post with my friends and followers on Facebook and Twitter. By doing this, I am able to get emails that tell me where I am on the map, and I can also get notifications on Twitter whenever I get updated on where I am on the map. These are some of the ways that I can use Google FeedBurner in order to leverage its features to increase my traffic and to share information with my readers and subscribers.
In addition to this, I want to integrate social engagements 2 in my blog, on either a blog comment or an edit page. I am using this component of my blog to increase the amount of communication between myself and my readers, and to promote my business. Social engagement is great for building relationships and increasing the rate of conversion with my blog readers and my twitter followers, and with Instagram followers and Facebook fans. This will help me achieve my traffic goals, and my marketing goals.
I am not saying that this is the only way to build your brand on the Internet. However, it is one of the things that I have used to quickly build my brand on Facebook, on Twitter, and on Instagram. I am also leveraging other components like Google+ and my blog comment and edit pages on Facebook.